Posts Tagged ‘mascara’

Halloween Makeup Tricks and Treats

Wednesday, October 28th, 2009
Flickr.com user  jessicaflavin

Flickr.com user jessicaflavin

Flickr.co user Faithful Chant

Flickr.co user Faithful Chant

Even if you don’t know the first thing about how to apply makeup and prefer to go au naturel during most days, Halloween is a time when a bare face just won’t do. For those of you who shudder at the thought of high pigment shadows and false eyelashes, here are a few makeup tips and tricks to easily achieve your Halloween look.

The cat eye is a look that goes with almost any costume, whether your costume is sexy or scary, the cat eye can be modified to fit them all.

For a sweeter face, like a fairy or school girl, use a liquid liner to define the top lash line and extend the line past the corners and slightly up. Then blend a light shimmery shadow on the eyelids and apply a darker shade to the creases to create definition. If it’s glitz you’re going for, lightly dust some iridescent glitter over your eyelids and cheekbones for a seductive sparkle.

If you want a darker look that is more twilight and less twinkly, use the same first steps, but skip the glitter and deepen the crease shade which creates instsant sultriness. You can also use a small liner brush and line the bottom lash line with the same darker shadow. The trick is to blend, blend, blend, and don’t expect it to look perfect right away. If any shadow falls under your eyes a little liquid foundation will clear it away, giving you a flawless, professional makeup application.

Finish both looks with a fun set of false lashes applied right against your real lash line. To make them look more realistic, apply a thick coat of mascara to both your real and false lashes.  Pretty much any Halloween costume goes well with a smokey cat eye, just decide whether it’s innocent sex appeal or sultry splendor you want to achieve and tweak it to fit your look.

Discover the Best Beauty Products with Beautyfix

Tuesday, August 11th, 2009

Who knew glamour could be so grueling? But hey! Rome wasn’t built in a day and neither was your Beautyfix kit. Here’s a sneak peek at how we pick our Official Beautyfix Selections so you can discover the best beauty products. Let the judging begin!

Massive breakouts, lipstick that looked and tasted like it belonged to your grandmother in 1955, mascara that smudges with every blink and hair products that produced results only Danny Zuko could appreciate—oh, the things we do for beauty.

So who can you thank for making sense of all the products in the world? Our panel of beauty industry experts, led by Nicole Cardi, former buyer at Fred Segal Beauty and now Beautyfix’s Brand Director, selflessly devote themselves to anything and everything beauty so only the best of the best arrives in your kit.

[So many products to choose from!]

So many products to choose from!

Once brands have submitted their products for consideration, our panelists rate, review and get up close and personal with the products—literally. The hairstylists bring the products into the salon to see how well they work with what they already use and to get additional feedback from their clients. The makeup artists test them on models at photo shoots to see how well they can hold up. The doctors research the medical aspects while

the product developers focus on the effectiveness of the ingredients. Once the winners have been separated from the losers we make our Official Beautyfix Selections!

[Step one - touch and smell everything]

Step one - touch and smell everything

Cardi is so dedicated to sorting through all these products that she’s turned her house (bathroom, kitchen, bedroom and all) into her second office—she’s botched more than one meal after she mistook a hairspray for PAM. But at the end of each season (they do this 4 times a year!) and many, many tests, it’s always worth it because you get to break out of your beauty box and experience new products and find new favorites.

[So many products to choose from!]

What will the next Beautyfix bag be?

What do you think is the best beauty product?