Posts Tagged ‘Makeup Artists’

Getting to know the Beautyfix Panel: Makeup Artist Noel Nichols

Tuesday, September 27th, 2011

By Jenna

Professional Makeup artist Noel Nichols

Noel Nichols

Our fabulous Beautyfix Panel offers their insights to help us select which amazing products will be in the latest seasons of Beautyfix. Without their expert opinions and tips, we’d be like every other run-of-the-mill beauty website. One of our newest Beautyfix panelists, professional makeup artist Noel Nichols, knows how to make any woman glamorous with the simple flick of a makeup brush. Noel brings a lifetime obsession of makeup artistry along with her tips and tricks of the trade to the Beautyfix panel.

Born and raised a southern California girl, she aspired at a young age to be a makeup artist. Enrolling in makeup school at 17, she’s been creating beautiful faces ever since. Her style is uniquely clean yet creative and has worked with an array of celebrities (Adam Lambert, The Pussycat Dolls) and industry veterans such as Fiona Stiles and Aaron De Mey. Her makeup work has graced the faces of fashions “It Girls” like Arizona Muse, Nichole Scherzinger, Katharine McPhee and many more.  Lucky me (and you!), we got a little tidbit of info from Noel.

What do you love about Beautyfix and being in the beauty industry?

 “Why do I love Beautyfix? I love Beautyfix because it enables people who are total beauty junkies like me to support their habit without breaking the bank! We all know how quickly beauty products add up, and Beautyfix allows you to try high quality skincare and cosmetics, specifically for you, at a low cost. How amazing is that? I also love that you get to try new things you normally wouldn’t, that’s now I found some of my favorite products!

My favorite part of being in the beauty industry is the versatility that it brings. I am almost never doing the same kind of job, with the exception of a few clients, and I love that every day is different from the last . I get to meet amazing people both in front of the camera and behind, travel to beautiful locations, see my work in the media, and play with makeup all day. It’s exciting and inspiring. I couldn’t ask for more.”

What’s been your most memorable experience in beauty?

“My most memorable experience in beauty has to be when I was very early on in my career. I was assisting a very well known makeup artist for a fashion editorial in a highly regarded magazine with a famous photographer. It was fascinating to see such seasoned artists produce such high quality work. 

 Being my first day assisting I didn’t know what to expect. I was terrified when asked to apply the foundation, concealer and powder. I thought I had already done quite a lot, but after doing a gorgeous clean cat eye liner on one eye, the makeup artist handed me the liquid liner and said, “Ok, you do the other eye.” After telling my shaky hand to stop, I surprised myself by doing a good job, and I left the job feeling confident in my skills as an artist. I am forever grateful for that experience.” 

Want tips from Noel? Tell us in the comments below!

Getting to know the Beautyfix Panel: Makeup Artist Liza Zaretsky

Thursday, September 8th, 2011

By Jenna

As you all know, one of the amazing aspects of Beautyfix is being able to work with so many amazing industry professionals. From near and far, they’ve worked with celebrities, created timeless looks and been innovators with colors and textures. It’s their expertise that helps us give you the latest and greatest products the season has to offer. I’m thrilled to introduce one of our newest members of the Beautyfix panel, Ms. Liza Zaretsky. She brings a lifetime of passion for beauty and the vision of a true makeup artist to Beautyfix and we’re thrilled to have her on the panel!

Liza Zaretsky’s love of all that is beauty started early on as a child, spending her extracurricular time studying the faces of models and celebrities. At the ripe age of 18, she went to work for Shu Uemura in LA to master the meticulous techniques of makeup application. After a move to New York shortly after, she worked as a resident makeup artist for brands like Stila, MAKEUP FOREVER, Shu Uemura and Kevyn Aucoin while contributing to fashion designers like Calvin Klein, Diane Von Furstenburg and Donna Karan. She made the move back to LA in 2008 has been in demand ever since. She’s worked on countless campaigns for giants like Cover Girl, Avon and Victoria’s Secret. Her makeup work has also graced the red carpet on the faces of Reese Witherspoon, Jennifer Aniston, Julianne Moore, Katy Perry, The Kardashian’s, Marissa Miller, Katie Holmes, Penelope Cruz and so many more.

Getting down to the goods, we asked her…

What’s your most memorable experience in the beauty industry?

“Last February I got to work on an epic photoshoot. I grew up in the 80′s and 90′s and I was (and still am) OBSESSED with fashion magazines and knew the names of all the key players. So when I got the chance to work with Photographer Peter Lindbergh, Hair stylist Didier Malige, makeup artist Fulvia Farolfi, and model Arizona Muse, for Vogue magazine I was ecstatic. I actually cried on my way home when it was over, thinking about how the teenage me would have been so proud. I will always cherish that experience, it lived up to all my expectations and then some.”

What do you love about being in the beauty industry?

“I think my favorite thing about the industry is that it touches on so many aspects of society- art, science, business, nature, and psychology.

Summer Makeup Palettes – Go Bold!

Wednesday, July 21st, 2010

By Tasha Reiko Brown

Summer Color Palette - Bright Lips

Summer is here! As the days get brighter, so should your makeup palette.  Take a cue from the recent runways ….go bold.!  Choose a bold lip or bright eye — think shimmer, sheer textures and fun!

The key to a brighter palette for summer is knowing which colors to choose for your skin tone.  A good rule of thumb is the darker your skin tone, the brighter the colors you will be able to pull off.  Darker complexions can wear bright colors with ease without going overboard.   Think jewel tones, and for the adventurous, neons.  If you keep the texture sheer, the whole rainbow is yours to play with. Light to medium skin tones should try deep pastels to get their pop of color.  Keep in mind to only choose one feature to highlight.  Choose either bold lips or a bright eye but never both.

For lips, pick up pink and berry shades.  Save the nudes to balance your smoky eyes at the office holiday party.  CARGO lipstick in CeCe is a great summer berry shade.  Bonus points: the package is eco-friendly.  Skip matte textures and use satin or sheer lipsticks.  Glosses are always my number one pick for summer!  The shine makes lips look fresh and you can always find one with a lot of pigment to rival lipstick.  Check out Clearly Pretty from Tricia Sawyer Beauty. It looks like clear gloss in the tube, but turns your lips the perfect color for your own skin tone. For waterproofing at the beach, choose a lip and cheek stain.  You’ll get long lasting, easy-to-apply color.

For summer fun with eyes, choose either a bright shadow or an adventurous liner.  My favorites for summer are bright cream shadows.   Try a royal purple for darker skin tones and a bright lavender for medium skin tones.  Mascara is a must for all seasons but at the beach try a waterproof formula from your favorite brand.  Add ice cream, sand, and enjoy!


Tasha is a Los Angeles-based makeup artist whose work can regularly be seen on the red carpet and on your favorite magazine covers. She is a member of the Beautyfix Panel of experts. Check out Tasha’s Portfolio here.

Spring Makeup Tips: Melt Proof Makeup

Wednesday, May 5th, 2010

get melt proof makeup

By Tasha Reiko Brown

Spring has sprung!  The flowers are in bloom, the sun is shining and your face is …melting?  Time to switch up your makeup techniques to keep them heat and melt proof.  For truly melt proof makeup, think layering and textures.  Your warm weather look should be more sheer and a lot less heavy in colors, texture, and application.  Does applying less product mean constant retouches and easy fading?  Not with the right products!

Try a lighter base such as Laura Mercier’s tinted moisturizer.  The less foundation you wear, the less likely anything over it will slide off in the heat.  Textures will be able to truly ‘grab’ onto your skin.  Apply sparingly with clean fingers and blend into areas where needed.

For eyes that stay put try a lid primer before applying a light layer of liquid shadow.  The liquid shadow will dry to a powdery finish and have more staying power than a cream but with the same sheer finish.  Try Chanel’s Ombre D’Eau. Follow with two coats of black waterproof mascara (I like L’Oreal’s Voluminous) and as Tyra Banks would say… “Smize” – smile with your eyes!

For cheeks and lips that keep glowing I like stains.  A good lip and cheek stain will last all day and can be layered over with a powder blush on cheeks or gloss on lips for an extra glow.  On cheeks apply and work quickly to blend in.  Layer the applications if you want more intense color.  On lips simply fill them in and let set for about 10 seconds before applying gloss.  If you prefer your favorite lipstick, put on a layer, blot with tissue and repeat making a more creamy stain on the lips. I like Josie Maran’s new Magic Marker Lip and Cheek Stains.

To finish your sunny day look, add a glow with Cargo’s Water Resistant Bronzer.  With a fluffy natural hair brush, apply bronzer where the sun would normally hit on the forehead, temples, bridge of nose and chin.  Swipe under your cheekbones for a more dimensional look. Now enjoy your day in the sun. :)

About Tasha Reiko Brown:

Celebrity Makeup Artist and Beautyfix Panelist Tasha Reiko Brown’s work has graced countless celebrity faces and red carpet events like the Oscars and the Golden Globes. You’ve seen her eye popping editorial work in magazines such as Elle, Vanity Fair and Flaunt and on the runways for top designers including Badgley Mischka and Richard Tyler. Check out Tasha’s portfolio here.

A beauty expert, Tasha is a constant mention in InStyle magazine and regularly provides media outlets with beauty tips and product mentions. Her knowledge of makeup through and through has lead her to appearances on several fashion and makeover shows including “How To Look Good Naked”, “How Do I Look?” and countless WE network “Beauty Secrets Revealed” episodes.

Beauty News: Shu Uemura Closing U.S. Retail Locations

Wednesday, April 14th, 2010
A photo of Mr. Shu Uemura at one of the free-standing stores.

photo by renaissancechambara

L’Oreal recently announced the closing of all Shu Uemura retail locations in the United States. That includes free-standing stores and department store counters at retailers such as Neiman Marcus and Nordstrom. Fortunately, the brand will continue to be available at The brand will continue to be available world-wide. According to WWD, eighty percent of the Shu Uemura business takes place in Asia, and L’Oreal has decided to streamline their U.S. business and focus more on their core brands such as Kiehl’s and Lancome.

Mr. Shu Uemura left Japan in the 1950’s to pursue a career as a Hollywood makeup artist. He quickly became a favorite amongst Hollywood starlets, working on many successful films including the Shirley MacLaine film My Geisha. He eventually returned to Tokyo and launched his first beauty product, a facial cleansing oil that continues to be a part of the brand today. In 1967 he started Japan Makeup, which eventually became Shu Uemura Cosmetics. Mr. Uemura was an icon in the beauty industry whose makeup artistry and innovative products transformed the makeup landscape of today.

I remember getting my first Shu Uemura eye shadows and blush when I was 12 years old (yes, my makeup obsession started at a young age). I was intrigued by the bright colors (Mr. Uemura never shied away from the dramatic) and the simplicity of the mod, square packaging; I always loved that you could see the makeup color itself right through the compact.

Makeup artists, beauty professionals and beauty junkies alike agree that Shu Uemura has the best eyelash curler on the market. This award winning lash curler gives the perfect curl every time without crimping your lashes. All lash curlers are not created equal! Trust me, if you don’t have this one already – it’s a must-have for every woman. When I was working as a makeup artist, I took mine with me everywhere I went.

The brand is also known for their Tokyo Lash Bar which offers an amazing array of false lashes. Whether you’re interested in a natural accent, or something wild and crazy, they have an amazing assortment worth checking out – if only for fun. You can get feather lashes, eyelashes with gold leaf, or even lashes with sparkling diamonte rhinestones to mimic the ones that were made for Madonna with real diamonds!

Wild feather false eyelashes!

photo by snowkei

L’Oreal acquired controlling interest in the Shu Uemura brand in 2003, but Mr. Uemura himself continued to be involved in the company creatively until his passing. The beauty world was saddened when the beauty mogul Shu Uemura passed away in late 2007 at the age of 79. He continues to be an inspiration to makeup artists all over the world and the legacy of his brand remains.

What’s your favorite Shu Uemura product?

How to Use Makeup Brushes

Thursday, December 17th, 2009

By Liz W
I will never forget my first makeup brush set I received Christmas morning when I was 15. I was thrilled beyond words that I had a full set of brushes and could finally attempt to look like my idols at the department store cosmetic counters. Having all the right tools made applying makeup flawlessly easy as pie. The one thing that would have made my complete makeup brush set actually complete is an instruction manual on how to use makeup brushes, but I have yet to come across a good one. To ensure your marvelous brushes all get equal love and attention, I am going to address some of the stranger looking specimens that may come in your set, so they don’t just sit there collecting dust.

makeup brushes

One that usually perplexes the non-makeup guru is the fan brush. It might look strange but it can be really useful for a few tasks. Because of the sparseness (and almost airy quality) of the bristles, fan brushes are great for applying a light application of shimmer, bronzer, or blush to the cheek bones. It’s also an awesome brush for sweeping away extra shadow that falls beneath the eyes, avoiding those horrible streaks that your fingers will leave.

Another brush that isn’t as foreign to most people, but is one of the most important brushes to own is the crease brush. This is a round fluffy brush with a slightly pointed tip that is used to get that expertly blended crease just perfect. Apply shadow to the tip of the brush, place the tip of the brush in your crease and move the brush back and forth in your crease like a windshield wiper. This motion assures an even application and gives you complete control for a sheer or dramatic look.

The last brush that has majorly increased in popularity is the kabuki brush which can be pretty puzzling to those who are not mineral foundation wearers. Kabuki brushes tend to be very dense, making them a great tool for applying mineral foundations and other powders to the face. Just dip it in your favorite product and buff those flaws away using a swirling method. The denser the bristles on the brush, the more coverage you’ll get. Kabuki brushes are also fantastic for applying bronzer.

If you are truly a makeup newbie, it is best to have one of those divine makeup counter goddesses show you how to use your brushes, but if you are just curious about those funny looking ones in your kit, then this should set you on your way to a perfectly polished face.

Halloween Makeup Tricks and Treats

Wednesday, October 28th, 2009

By Liz W user  jessicaflavin user jessicaflavin user Faithful Chant user Faithful Chant

Even if you don’t know the first thing about how to apply makeup and prefer to go au naturel during most days, Halloween is a time when a bare face just won’t do. For those of you who shudder at the thought of high pigment shadows and false eyelashes, here are a few makeup tips and tricks to easily achieve your Halloween look.

The cat eye is a look that goes with almost any costume, whether your costume is sexy or scary, the cat eye can be modified to fit them all.

For a sweeter face, like a fairy or school girl, use a liquid liner to define the top lash line and extend the line past the corners and slightly up. Then blend a light shimmery shadow on the eyelids and apply a darker shade to the creases to create definition. If it’s glitz you’re going for, lightly dust some iridescent glitter over your eyelids and cheekbones for a seductive sparkle.

If you want a darker look that is more twilight and less twinkly, use the same first steps, but skip the glitter and deepen the crease shade which creates instsant sultriness. You can also use a small liner brush and line the bottom lash line with the same darker shadow. The trick is to blend, blend, blend, and don’t expect it to look perfect right away. If any shadow falls under your eyes a little liquid foundation will clear it away, giving you a flawless, professional makeup application.

Finish both looks with a fun set of false lashes applied right against your real lash line. To make them look more realistic, apply a thick coat of mascara to both your real and false lashes.  Pretty much any Halloween costume goes well with a smokey cat eye, just decide whether it’s innocent sex appeal or sultry splendor you want to achieve and tweak it to fit your look.

Makeup Looks for Halloween

Tuesday, October 27th, 2009

By Liz W

Ghostly look user Geishaboy500

To transform your usual glowing skin to appear ghostly, it’s not just really pale foundation that does the trick, a really heavy smokey eye and dark lip will create that extra contrast for a ghoulish gaunt look. user BinJabreel user BinJabreel

You don’t need a professional makeup artist to go from fresh faced to feline, the cat eye is easy to achieve with some liquid liner and a steady hand. Just extend the liner out past the corners of your eyes and go over it with a smokey shadow to smudge away any imperfections. user arianne... user arianne...

Almost no fantasy make up look is complete without a set of false lashes. The trick is to put them on correctly right up against your natural lash line. This way they will look more realistic and will stay secure all night user Jacob Motrasio user Jacob Motrasio

If you desire a more natural makeup look this Halloween,just glam up your daily makeup by adding some liquid liner and bright lipstick. user Fotographix user Fotographix

The super smokey eye is a makeup trend that goes with almost any costume. These girls go for even more drama with pale faces and false lashes.

Beautyfix Panelist Interview – Celebrity Makeup Artist Shiyena

Thursday, September 3rd, 2009

Beauty expert and Beautyfix panelist Shiyena is a celebrity makeup artist who is based in Los Angeles, CA. She has been a professional makeup artist for nearly a decade, and has a very long list of celebs who rely on her to make them look fabulous. She is known for her natural makeup look, and making her clients truly glow. You can learn more about Shiyena by visiting her Beautyfix profile. We recently caught up with her to learn more about her exciting career as a celebrity makeup artist.

What is your absolute favorite part of your job?
I love everything about it but if I had to choose…. Hmmmm… I love the sense of accomplishment when I finish a face. I feel like my job is done and now I can move on. I’m a Virgo and type A personality so I like to get things done and cross them off my list. Each day is someone new and I love that. It’s an adventure!
If you weren’t a makeup artist, what would you be?
I have NO idea! I dove right into my career without a back-up plan. I was pretty determined and would not take no for an answer. I decided it was what I wanted to do and I stuck by it! There were times when I felt like giving up, but I just pulled up my sleeves and dug my heels in and believed in myself. But, if I had all the money in the world and didn’t have to work now, I would definitely be doing something with children in need. Anything that had to do with kids.
You obviously love what you do – but is there anything about your job that you don’t like?
Not everyone is nice! Most of the time, the people I work with are wonderful but every once in a while, I do get the classic Divas and it can get tiring and stressful, but that rarely happens so I just take a deep breath and deal with it!
Other than the natural makeup look, what other looks do you really like?
Smokey and Sexy! I love using different colors to achieve this look. Sometimes I use greens, sometimes I use purples. The great thing about smokey is you can use any color to get the look.
Is there a makeup trend that you wish would just disappear?
Every year, every season, trends come and go. It always repeats itself. In this day and age, I feel like everyone sports their own trend. Yes, magazines will shoot certain looks but if you look around, people do their own thing. I respect everyone’s own choice, but the one look I never could understand was the chocolate brown/black lipliner with nothing in the middle.
What makeup trend do you think will last?
Smokey eyes will forever be a trend. You can control how dark you want it to be. Some go for the slightly smokey while others go for the super smokey. Regardless, it’ll be around for a while!


Shiyena has worked with many celebrities such as Brooke Shields, Djimon Honsou, Virginia Madsen, Muhammad Ali, Jack Nicholson, Paul Giamatti, Jada Pinkett Smith, and Sean Connery. She has also worked with top photographers such as Annie Leibovitz, Andrew McPhearson, Art Streiber, Peter Lindberg, and Matthew Rolston. The publications she has worked with include: Harper’s Bazaar, GQ, Esquire, In Style, Vogue, and Vanity Fair.

You can check out Shiyena’s portfolio at her agency’s site – Exclusive Artists Management.

Discover the Best Beauty Products with Beautyfix

Tuesday, August 11th, 2009

Who knew glamour could be so grueling? But hey! Rome wasn’t built in a day and neither was your Beautyfix kit. Here’s a sneak peek at how we pick our Official Beautyfix Selections so you can discover the best beauty products. Let the judging begin!

Massive breakouts, lipstick that looked and tasted like it belonged to your grandmother in 1955, mascara that smudges with every blink and hair products that produced results only Danny Zuko could appreciate—oh, the things we do for beauty.

So who can you thank for making sense of all the products in the world? Our panel of beauty industry experts, led by Nicole Cardi, former buyer at Fred Segal Beauty and now Beautyfix’s Brand Director, selflessly devote themselves to anything and everything beauty so only the best of the best arrives in your kit.

[So many products to choose from!]

So many products to choose from!

Once brands have submitted their products for consideration, our panelists rate, review and get up close and personal with the products—literally. The hairstylists bring the products into the salon to see how well they work with what they already use and to get additional feedback from their clients. The makeup artists test them on models at photo shoots to see how well they can hold up. The doctors research the medical aspects while

the product developers focus on the effectiveness of the ingredients. Once the winners have been separated from the losers we make our Official Beautyfix Selections!

[Step one - touch and smell everything]

Step one - touch and smell everything

Cardi is so dedicated to sorting through all these products that she’s turned her house (bathroom, kitchen, bedroom and all) into her second office—she’s botched more than one meal after she mistook a hairspray for PAM. But at the end of each season (they do this 4 times a year!) and many, many tests, it’s always worth it because you get to break out of your beauty box and experience new products and find new favorites.

[So many products to choose from!]

What will the next Beautyfix bag be?

What do you think is the best beauty product?