Who knew glamour could be so grueling? But hey! Rome wasn’t built in a day and neither was your Beautyfix kit. Here’s a sneak peek at how we pick our Official Beautyfix Selections so you can discover the best beauty products. Let the judging begin!

Massive breakouts, lipstick that looked and tasted like it belonged to your grandmother in 1955, mascara that smudges with every blink and hair products that produced results only Danny Zuko could appreciate—oh, the things we do for beauty.

So who can you thank for making sense of all the products in the world? Our panel of beauty industry experts, led by Nicole Cardi, former buyer at Fred Segal Beauty and now Beautyfix’s Brand Director, selflessly devote themselves to anything and everything beauty so only the best of the best arrives in your kit.

Once brands have submitted their products for consideration, our panelists rate, review and get up close and personal with the products—literally. The hairstylists bring the products into the salon to see how well they work with what they already use and to get additional feedback from their clients. The makeup artists test them on models at photo shoots to see how well they can hold up. The doctors research the medical aspects while

the product developers focus on the effectiveness of the ingredients. Once the winners have been separated from the losers we make our Official Beautyfix Selections!

Cardi is so dedicated to sorting through all these products that she’s turned her house (bathroom, kitchen, bedroom and all) into her second office—she’s botched more than one meal after she mistook a hairspray for PAM. But at the end of each season (they do this 4 times a year!) and many, many tests, it’s always worth it because you get to break out of your beauty box and experience new products and find new favorites.

What do you think is the best beauty product?

Tags: Beauty products, Beautyfix, doctors, Hair products, Hairstylists, lipstick, Makeup Artists, mascara

This entry was posted on Tuesday, August 11th, 2009 at 9:53 am and is filed under About Beautyfix, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.