I have been without a blow dryer for over three months. This statement might shock you, as it did most of my co-workers, but it’s true. My last blow dryer (not the best hair dryer in the world but a trusty $29.99 drugstore brand) had a good run but ultimately went up in flames. Literally, flames…mid blow dry. I’m just not sure why I went all of three months without purchasing a new one. It could have been laziness, cheapness, or a subliminal nostalgia for my youth, when I was a competitive swimmer and had perpetually wet hair. Whatever the reason, I lived by way of air drying and declared a strike against purchasing a new blow dryer. I would even go as far as making a trip to the gym before a big meeting or event, specifically to use their hair dryers. Weird, I know.
Last weekend, I finally buckled. I had 45 minutes to shower and get ready for a wedding, which meant no time for a quick gym/borrowed blow dryer visit. Facing defeat, I made a visit to the beauty supply store by my house, where I stood in shock, taken aback by the overwhelming variety of blow dryers, features and technology. There were dozens of blow dryers, all boasting breakthrough science and revolutionary patents—and not one of them resembled my previous $29.99 model in any way, least of all in price. In a fit of pure frustration, I selected the cheapest (a mere $119!) blow dryer on display, paid, and left.
Grudgingly, I admit that my hair felt so much better after drying it with my new, expensive (relatively speaking) blow dryer. I began to wonder: is there some actual merit behind all the patenting and revolutionary technology? Luckily, I have a wealth of knowledge at my fingertips, thanks to my extremely beauty-savvy coworkers (after all, our company is called Intelligent Beauty). For this particular question, I quizzed Jac, our non-official hair care expert. She informed me that while it isn’t always the price tag that determines the best blow dryers, there are certainly key terms, technological aspects and features to look for when purchasing a blow dryer.
Here are some helpful tips:
- Make sure your blow dryer is at least 1800 watts. This ensures adequate power to blow dry your hair. (Lower wattages = more time to dry, resulting in more heat damage to the hair.)
- Ionic Technology is a fairly common phrase in the hair care world. It refers to a technology that generates negative ions that neutralize positive ions in the atmosphere. This process allows hair to dry faster, seals the cuticle, and reduces frizz, leaving hair smooth and shiny.
- A ceramic hair dryer actually has a self-regulating system that senses if the dryer is getting too hot. The air flow is at the right temperature, and the coils are made out of ceramic as well.
- Tourmaline blow dryers utilize a technology that speeds up the drying process by about 60%, which ultimately reduces damage caused by heat.
- Another feature to look for in a good blow dryer: different temperature and speed settings, which allow you to adjust your preferences manually.
The moral of the story? There are several different options fitting for several different bank accounts. The reigning king of the blow drying world is the T3 Featherweight Luxe, which actually nourishes the hair. For a more budget-friendly blow dryer, opt for something along the lines of the Conair Tourmaline Ceramic Ionic Styler. Just make sure your blow dryer has at least one of the features listed above. It all comes down to amount of time spent drying—less time, less heat, the better the blow dryer!