Wow. We were shocked and sad to learn that The Estee Lauder Companies Inc. is shutting down their 30 year old brand Prescriptives as of January 2010. Apparently the mother ship of custom blended foundation – the creator of Colorprinting – hasn’t been carrying its weight. Here’s a little quote that Lauder sent over the Business Wire:
“A core component of The Estée Lauder Companies’ corporate strategy is to evaluate, and where possible, turn around underperforming brands with the goal of improving return on investment. After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long term business model is no longer viable given the current market environment.” See the full statement here.
Prescriptives will always hold a special place in my heart. I did quite a bit of work for them in my makeup artist days – and was thrilled to have a way to perfectly match foundation and concealer instead of sending people home with 3 different shades and hoping they could figure it out once they got home. Prescriptives also went well beyond warm and cool and had a whole system for matching foundation called Colorprinting. They broke skin undertones down into 4 categories – Yellow/Orange, Red/Orange, Red or Blue/Red. The many shade variations were particularly appreciated by people on the extremes of the skin tone spectrum. Personally I was a Y/O, and loved that I could easily jump up and down shades within my tone depending on how pale or tan I was at any given moment.
Prescriptives was always an innovative brand, and came out with one of the coolest beauty products of all time about a decade ago – Magic Liquid Powder. It’s truly a magical powder that’s approximately 70% water – it feels strangely wet when you put it on, but cooling and amazing all the same. Even better, it makes the skin look wonderful by toning down redness, but without giving a powdery look. This was particularly helpful when I lived in a cold climate and my skin was incredibly dry in the winter. In fact, when I heard the news a few weeks ago, I immediately went online and bought as much of it as I could. Supplies were so low, I wound up getting shipments from 3 different locations. Suddenly I was desperate to get as much of it as I could – a true beauty junkie at work.
Bye-bye Prescriptives, you will be missed.
What’s your most-missed discontinued beauty product?